The Journey in Beauty & Home Care
From passion
to mission
At Ethra Beauty, our journey began with a simple yet powerful mission: to transform the way beauty care is experienced. We are driven to go beyond transactions, fostering meaningful relationships built on trust, quality, and shared values.
While we are a new name in the beauty care space, our commitment to a customer-centric philosophy fuels our passion to redefine the industry.
The journey in numbers
The timeline of our story
2025 – The Launch
The time has finally come to launch the e-commerce experience with personalized features, education, and community. We’re working on extending our product line, exploring new markets, and deepening brand partnerships to build trust and accountability. Every product we offer is carefully chosen to deliver exceptional results, and every service is designed with the customer’s needs in mind.
2024 – The Consolidation
After the brand ethics have been formulated, we begin to grow an audience through storytelling, brand identity, and early content marketing. We used early sales initiatives and feedback to refine offerings and operations and start to build out the technical infrastructure for a platform that is able to deliver convenience and a personalized shopping experience.
2023 – The Beginning
At the beginning of the journey, we started with establishing a clear mission focused on sustainability, clean beauty, and inclusivity. Soon we started to identify ethical suppliers, prioritize sustainable ingredients, and set initial supply chain standards. We also began to contact supporters, meet with suppliers and beauty brands to build a cohesive network of likeminded partners.
